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Its VC fund, Fable Investments, is led by Aesop executives.
May 29, 2021
By: TOM BRANNA
Editor
Natura & Co. has invested in Perfumer H, the fragrance brand from former Robertet perfumer Lynn Harris. The deal was mad through Fable Investments, Natura's new VC fund, which is led by Aesop executives. Harris' company, Perfumer H, specializes in natural ingredients and refillable packaging—two trends that appeal to Fable Investments and Natura, which makes sustainability a keystone of its business plan, along with climate change, product circularity and human rights. Natur...
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